The cannabis industry is booming; more and more consumers look to the internet to share and socialize with other marijuana enthusiasts daily. We cover the top social networks for cannabis and how being atop the cannabis business social network will help position your company for industry dominance. Also, we’ll be touching on how to interact with each community from a business perspective and how to become the “go-to” cannabis business on all social networks.
What is a Cannabis Social Network?
A cannabis social network is a web portal where individuals interested in marijuana can come together, share their thoughts and ideas, and interact through photos, videos, messages, and chat forums.
With so many consumers turning to these sites for information on all things pot-related, businesses must establish themselves within the community early on before they get left behind.
What Makes Social Networks Different Than Cannabis Business Directories?
There will be some overlap, but broadly speaking, every site has unique features that make it stand out. For example, LeafedOut (formerly LeafedIn) focuses primarily on business-to-business networking. At the same time, Cannabisjobs at large caters to companies looking to hire new employees (but also features some job postings). Other sites like Weedmaps and Massroots allow users to engage with one another through contests, polls, surveys, messaging and much more.
Cannabis social networks are designed to help marijuana enthusiasts interact with each other through photos, videos, commenting, social sharing, and direct messages. At the same time, cannabis business directories appeal to consumers looking for a specific type of marijuana-based business and don’t have the social interaction features included. Guides are just business information listed on a profile page of each cannabis business.
The Best Cannabis Business Social Networks
While we can’t pinpoint which cannabis social network is best for you – that will depend on the industry your business falls under – we’ve compiled a list of our top nine favourite marijuana communities:
#1 – LeafedOut (formerly LeafedIn)
LeafedOut (formerly known as LeafedIn) is similar to the business social mogul LinkedIn. This is the most popular cannabis business social network in existence today. With over half a million active members, this site has come leaps and bounds since its inception in 2013. It’s reported that 500+ users are signing up daily for LeafedOut, and they boast an impressive average of over 4 million page views per month!
What makes LeafedOut so great? Well, it’s not just an online portal where cannabis advocates can connect; it also functions as a legitimate service allowing customers to find dispensaries they may be looking for.
- Business To Business Interaction
- Direct Messaging Available
- Paid Advertising Options
#2 – MassRoots
Massroots is a marijuana-centric social network launched in 2013 by Isaac Dietrich and Tyler Knight to combine cannabis activism, technology, and community. It’s currently one of the most popular cannabis sites on the web today, boasting over half a million registered users as well as some impressive stats: they receive around 300k unique visitors per month from over 200 different countries who spend an average time on site of five minutes each visit – pretty dope if you ask us!
What sets MassRoots apart from other social media sites is that it’s 100 per cent self-censored which means no offensive or NSFW material will ever be posted on this site – only 420 friendly content! The founders of this site have also been very vocal about getting rid of any accounts promoting fraudulent businesses who post false advertisements for dispensaries and weed delivery services (i.e. spammers).
- High Traffic Volume
- Cannabis Only Material
- Updated News Feed
#3 – LeafWire
LeafWire is a solid social networking option for any cannabis business. The site and community are geared towards B2B interactions and cannabis business services. You won’t find many consumers on this site, but it is a great online business networking and resource option.
LeafWire is a fabulous resource to connect with lawyers, consultants, accountants, marketing agencies and the like throughout the cannabis industry.
Businesses can advertise their company and post jobs, and promote events through Leafwire’s system, all for free!
- Job Posting Board
- All Cannabis Business Services
- Business Networking
#4 – WeedLife
WeedLife is one of the newer social networks in the cannabis world, and it gives its users the ability to connect to other weed enthusiasts. One of the most incredible things about this network is it offers a news feed that highlights new cannabis-related companies and services. In addition to the stellar updates, WeedLife has a robust chat forum and group chat functionality that its users love!
WeedLife is a marijuana social network dedicated to providing its members with the best cannabis news and information from across the web. It has been going since 2012; however, it only recently relaunched as a full-on social networking site for its two hundred thousand plus users to come together and discuss all things weed-related!
- Connect and Interact with Cannabis Enthusiasts
- Photo, Video, and Update sharing for cannabis topics
- View product reviews and dispensary information
#5 – GrassCity
Grasscity is a cannabis social network that allows its members to share pictures and videos of their favourite weed products and chat with friends about the latest developments in the marijuana industry. It also has an online shop where you can purchase marijuana paraphernalia!
Grasscity is most widely known for its online forums covering all-encompassing topics surrounding the cannabis lifestyle and business world.
- Highly Active Forums
- Oldest Online Marijuana Community
- Online Shopping
#6 – WeedBook.co
Weedbook is a cannabis networking platform that allows people to connect based on their location and interests; much like the popular social network Facebook! Their site provides users with an endless stream of weed-related news articles as well as unique ways for them to meet new friends who share similar views about marijuana.
Currently boasting over 100k members, this website does offer something different when it comes to finding others within your local area looking for weed buddies or simply discussing all things’ green’.
- Direct Messaging Platform
- Newsfeed similar to Facebook
- Active Users
#7 – MJLink
MJLink is a marijuana social network that allows its users to discuss weed-related topics worldwide. Their site has been going strong since 2013 and provides everything you need when looking for cannabis jobs or want to make friends who share your passion for marijuana! With over twenty thousand members, this website offers something different from other networks on our list. The best part? It’s free!
MJLink also has a business directory built into the application and its community and messaging features.
- Job Posting Board
- Cannabis Business Directory Included
- Newly Active Community
#8 – Duby
Duby is a unique marijuana social network in that it allows you to connect with like-minded people and grow together. They have been going since 2012 and offer everything from cannabis jobs, dispensary reviews, weed articles, and access to their very own cultivation guide! With over fifty thousand users, this site truly does live up to its name – providing all the best cannabis information for free! Only available as an app on Google Play and the Apple Store.
- Online Cultivation Guide
- Active Community
- Cannabis Business Interaction
#9 – WeedAble
Weedable is available as a mobile app and an online website platform. Weedable gives its users a first-class experience when following their favourite cannabis brands and dispensaries with on-the-go notifications. You can leverage Weedable to interact and communicate directly with your consumers and brand ambassadors as a business.
- Brand Following
- Cannabis Consumer Interaction
Cannabisinindia is unique Cannabis Medicine Guest Post or Article Submission or Providers and Cannabis Users trust the CII Guest Post site. Any user who wants to subscribe here is absolutely free.
- Brand Values
- True Knowledge
Vatadosha is unique Cannabis Medicine along with Ayurvedic medicines Guest Post or Article Submission or Providers and Cannabis Users trust the Vatadosha Guest Post site. Any user who wants to subscribe here is absolutely free.
- Brand Values
- True Knowledge
#12 – Vedi
Vedi Herbals is a young and fast emerging enterprise for Herbal Healthcare (Cannabis Products) and Body care products, based in India.
VEDI Herbal began with a commitment to provide quality products defined by nature and manufactured with technology, at an affordable price. VEDI products are based on the principle of Ayurveda using finest ingredients sourced from across rural India.
How To Interact on Cannabis Social Networks
The most significant feature of all the social networks we listed above is that they can connect directly to your consumers and potential customers that may have never known about your cannabis business before interaction. As opposed to traditional marketing and promotion systems, cannabis social networks allow you to connect to people more personally and intimately.
Making Friends on Social Networks
The best way to interact with users on cannabis social networks is by connecting via the ‘friend’ system. This allows you to keep your personal information private whilst simultaneously being able to view, share and post updates just like any other popular social networking site! Best of all, it’s 100% free for anyone looking to connect within the unique communities available online.
Exploring Cannabis Social Hashtags
To find out more about cannabis industry news or discuss weed-related topics with people worldwide, search for relevant hashtags, e.g. #weedlife, #marijuana, etc. (hashtags are similar to keywords). By doing so, you will soon begin seeing posts from others interested in everything marijuana and be able to chat live through instant messaging platforms within the specific social network apps.
Commenting on Personal Posts
One of the most valuable tasks you can perform as a cannabis business is giving a consumer the “feels” of you recognizing them as a customer. By simply going on to your follower’s posts and commenting about their photo, videos, or news update – you will show them that you are aware of their existence and appreciate their business and online friendship.
Choose a Social Network Branding Strategy
When it comes to representing your cannabis business on social networks in general – you need to have a certain feel and uniform approach to how your company appears on the social networks.
Some companies go for a professional, product-focused, and tough persona. At the same time, others choose to share excellent graphics, videos, and weed-related humour posts or memes. Whichever route you choose, stay up-to-date on the latest cannabis trends and social media regulations.
Advertising on Facebook, Instagram, and Snapchat is typically forbidden unless you follow a specific guideline. We have extensive research and an article written here: Can Dispensaries Advertise on Facebook.
When done correctly, you can start to gain a massive following of loyal cannabis enthusiasts that will be waiting every day for a new post from your social media team. Be sure to always give out discounts and loyal customer perks to anyone following your social network accounts – as this will result in more and more customers interacting with your cannabis business.
Let’s Close It Out
Keep in mind that the cannabis social networks we listed here have their respective qualities and downfalls. However, any cannabis business in today’s highly competitive market needs to be active on any and every channel they can be. With over 7,500 dispensaries and another 3,000 cannabis brands actively operating throughout the nation – the landscape is becoming more and more crowded by the day. So it is of the utmost importance that your brand or company stands out from the rest and interacts with the cannabis consumer community.
If you have trouble finding which social networks may be best for your company, feel free to reach out to us and talk with one of our marketing specialists about your brand strategy and marketing plan. Webinkeys Marketing is a full-service cannabis/hemp marketing agency and is always willing to help any company free of charge!
For more great tips on how to increase your cannabis business customer reach and overall online presence, you may find our article “How To Get More Customers To Your Dispensary” a solid read! Even if you aren’t a retailer, it still has many valuable tips to help navigate today’s online marketplace for cannabis products and brands.